What You Need to Know about Freight Matching
In terms of trucking industry, you always have carriers and brokers. A broker’s job is to look for freight, then that freight will be matched with a truck. Then, the trucks will carry that freight to its destination. it all sounds easy enough. However, the main challenge is how to connect those people with freight to those people with trucks.
Before, brokers and carriers usually develop a one-on-one relationship with each other and made these relationships into a business network. The brokers knew that the carriers in their network will pick up the freight and deliver it safely to its destination on time. On the other hand, the carriers also knew that they will received the right pay for their work. Because there was a level of trust between the brokers and carriers, it just proved that these networks were effective. Initially brokers and carriers did their business by meeting in person, then by discussing over the phone and eventually through fax and e-mail. This method of doing business worked, however, it took a lot of time and money.
Enter the Internet revolution. Later, people use the Internet to acquire information, purchase and sell items and services online. You can save time by doing business online. Before long, loadboards were developed. Loadboards refer to those websites that help companies advertise their freight and trucks with other people of the transportation community. Today, companies could grow their networks and their businesses more and more while, at the same time, saving their time and money.
Loadboards started becoming popular, but eventually, a number of negative issues arose. There were so many users connecting that it became very hard to determine exactly who the companies are dealing with. Brokers then began to worry about their freight not being delivered safely and on time. At the same time, the carriers also worried they might not get paid for their job. People started to doubt if they were working with companies they could trust. The social media apps such as Twitter, Facebook, Instagram, and YouTube started letting people use the ability of the internet to connect with other people while maintaining the capacity to develop and grow trusted network of friends, colleagues, and business partners.
What will happen if you combine the loadboard technology and incorporate social media elements? The result is a system that will allow users to make their own community of trusted networks.
Thus, the new Freight Matching Communities are born. Freight matching communities combines the ability of freight matching technology with the power of a social networking.
Like a group on LinkedIn or Facebook, users first post their excess freight and trucks within their exclusive trading community which they can set up using the carriers and brokers they know and relied on.
In case the user cannot find a match in their private community, the posting will then become available for the people of the Community. If it still does not get a match, the posting will become available to the other users on their public Freight Matching loadboards.
Freight Matching Communities is the next big thing of loadboard technology.